How important is the front page in SEO?
Here we dive right into the ABC of SEO. And look at the importance of the front page in SEO, and the historical approach to it.
The story behind the front page in SEO
The front page of a website has long been recognized as a crucial element of search engine optimization (SEO). This view dates back to the early days of SEO, when the primary role of the front page was often to attract external links, making it a key component of a website’s overall SEO strength. In the beginning, it was common to gather links from directories and through reciprocal linking, resulting in a high concentration of links pointing to the front page.
Today's take on it
Over time, this trend has changed. In today’s digital landscape, internal pages are often as important as the home page. This change is due to developments in link building practices and an increased emphasis on quality content. Modern link building and SEO not only includes the home page, but also a focus on highlighting important internal pages to improve their chances of ranking for relevant keywords and topics.
From Google’s perspective, however, the home page still holds a central place. Google employees have repeatedly emphasized that the home page, from the search engine’s perspective, is the most important page on a website. This consideration is especially relevant in connection with technical SEO issues and assessing website traffic. The home page is used as the starting point for Google’s crawl processes and acts as an indicator of a website’s overall authority and relevance.
In modern SEO, it is essential to have a comprehensive approach, where both the home page and internal pages receive appropriate attention. The home page should be technically optimized, easy to navigate, and serve as a link to important content on the internal pages. A strong, well-structured and optimized front page is essential for strengthening a website’s overall SEO performance and ensuring a solid online presence.
So all in all, the front page is still an important piece of your SEO efforts, with changing landscapes it is still one of the most important factors when we talk about 2024.
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