Foecons SEO Checklist

Basic SEO Principles

• Setting up Google Search Console: This is a crucial step to monitor your website’s performance in Google searches. It helps identify which keywords are generating the most traffic, as well as allowing you to submit your sitemap and fix any errors on your website.

Keyword Research

• Discovering Long-Tail Keywords with Google Suggest: Use Google Suggest to find specific, less competitive keywords that potential customers are likely to search for. These keywords are often more targeted and can increase your chances of attracting the right traffic.
• Using Keyword Research Tools: Use advanced tools to identify competitive keywords that can drive traffic to your website. These tools can also help you understand the search volume and competition level for each keyword.

On-Page SEO

• Using URLs with Keywords: Include your primary keywords in your URLs. This helps Google better understand the content of your page and can improve your organic click-through rate (CTR).
• Short and Descriptive URLs: Keep your URLs short and to the point. Research shows that short URLs often rank better in Google searches.

Technical SEO

• Crawl Error Identification: Use Google Search Console to identify and fix crawl errors so that Google can index all pages on your website correctly.
• Mobile Optimization: With Google’s “Mobile-First” indexing, it’s vital that your website is optimized for mobile devices. Use Google’s Mobile-Friendly Test to evaluate and improve your website’s mobile-friendliness.
• Fixing Broken Links: Broken links can hurt your website’s SEO. Use tools to find and fix these links.

Content Strategy

• Using ‘The Skyscraper Technique’ for Content: Identify popular content in your industry and create something that’s even better. This will help you stand out and attract more traffic.
• Improving Readability: Segment your content into smaller, more manageable sections. This improves the user experience and can reduce your bounce rate, which is an important ranking factor for Google.
• Covering Topics Thoroughly: Make sure your content covers topics in depth. Content that completely covers a topic often ranks better in Google searches.

Link Building

• Strong Backlinks Through Guest Posts: Choose quality over quantity when it comes to guest posts. Choose respected websites within your industry to build strong backlinks and attract targeted traffic.

By following this detailed SEO checklist, FOECON can help your business achieve a stronger online presence, improve your search engine ranking, and attract more qualified traffic. Let’s work together to optimize your digital strategy and create lasting results.