CASE STUDIE
Hangaard Biler

Hangaard Biler is a car dealer in North Jutland, which drives all its traffic to its website via Meta.

Unique Leads

Per lead

0 kr.

Unique Click

The challenge

Hangaard Biler is a car dealership in northern Jutland that drives all of its traffic to its website via Meta. After previous partnerships, it needed a new approach to lead generation and visions for how to continue to grow its business. The goal was to continue its current focus area, which was leasing. At the end of summer 2023, Hangaard faced a challenge in terms of the number of declining leads. The quality of the leads was lower, and there were fewer of them. In addition, there was no streamlined process for their leads and the subsequent process.

The solution

To meet these challenges, Hangaard collaborated with Foecon to develop a data-centric strategy. This strategy was to assess leads based on actions on the website, and be more diverse in relation to tracking.After a longer period with Hangaard, we mapped out the different definitions of leads. From there, a larger tracking effort was set up so that all actions on Hangaard's website could be tracked. The automotive industry uses many 3rd party modules, so a larger effort was required.

While it was being set up, new test campaigns were set up for Hangaard to test creatives for broad target groups. After a longer testing phase, a choice was made to continue working with 2 different types.

Then a new strategy was actually set up, and the focus shifted to sales instead of leasing. Here, testing was carried out with target groups to find a strong and ready-to-buy target group, with a low cpc and high conversion rate. It has so far proven to produce good results. We will continue our close cooperation in the future to maintain the good results throughout the decade.