CASE STUDY
Hangaard Biler
Hangaard Biler is a car dealer in North Jutland, which drives all its traffic to its website via Meta.
The challenge
Hangaard Biler is a car dealership in northern Jutland that drives all of its traffic to its website via Meta. After previous partnerships, it needed a new approach to lead generation and visions for how to continue to grow its business. The goal was to continue its current focus area, which was leasing. At the end of summer 2023, Hangaard faced a challenge in terms of the number of declining leads. The quality of the leads was lower, and there were fewer of them. In addition, there was no streamlined process for their leads and the subsequent process.
The solution
To meet these challenges, Hangaard collaborated with Foecon to develop a data-centralized strategy. This strategy was to assess leads based on actions on the website, and be more diverse in relation to tracking.
After a longer period with Hangaard, we mapped out the different definitions of leads. From there, a larger tracking effort was set up so that all actions on Hangaard's website could be tracked. The automotive industry uses many 3rd party modules, so a larger effort was required.
While it was being set up, new test campaigns were set up for Hangaard to test creatives for broad target groups. After a longer testing phase, a choice was made to continue working with 2 different types.
Then a new strategy was actually set up, and the focus shifted to sales instead of leasing. Here, testing was carried out with target groups to find a strong and ready-to-buy target group, with a low cpc and high conversion rate. It has so far proven to produce good results. We will continue our close cooperation in the future to maintain the good results throughout the decade.
Companies I have helped
Kristian Andersen,
Owner Gulv-Grossisten.dk
Book a free review of your setup
This call is for ambitious companies ready to take their growth to the next level. We will explore your goals, identify key opportunities, and see if we are the right partner to help scale your business.
In 30 minutes, I will get to know your business and give you honest input on how we would approach growth – and whether we are the right team to help you grow.
Frederik Østergaard
CEO & Founder
Online Strategy Meeting
Requirements from Foecon
- You own or work for a business (webshop or service)
- You are ready and show up on time.
- You are serious about growing your business
