CASE STUDY
KA Floor

KA-Gulve is a flooring company focused on laying floors, and thus they need leads. In 2022 to now, KA-Gulve has had great success implementing a data-centric strategy that tracks conversions across channels and optimized their digital presence.

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The challenge

Before implementing their new strategy, KA-Gulve experienced challenges in measuring their marketing effectiveness and gaining a holistic understanding of how their different channels worked together. They were working with a variety of tools and did not have a centralized data hub that could help them connect the different data points and make data-driven decisions.

The solution

To address these challenges, KA-Gulve worked with Foecon to develop a data-centric strategy that could track conversions across channels and give them a holistic understanding of their marketing effectiveness. Together with Foecon, the following initiatives have been implemented.

Content marketing with a focus on creating monthly content that both engages users, but also impacts SEO and Google Ads.

SEO: Long-term SEO strategy with a focus on creating content based on keyword analysis, technical analysis and on-page optimization. In addition, a link building strategy that will manage the credibility of the page and help rank higher on Google.

Facebook Ads: Create visibility on social media, and thus gain a digital presence with potential customers. In addition, create a universe for floor services, and social proof around the company.

Google Ads: Capture intent-based leads where there is a clear need for KA-gulve's services. In addition, create and optimize new campaigns that will secure leads in the future, within the various work areas that KA-Gulve works with.

Digital branding: Create an online presence on platforms that were found relevant. In addition, take as a starting point data, in order to constantly follow customer needs and thus optimize both on the various advertising platforms and the organic development.

The results

After implementing their new strategy, KA-Gulve achieved a number of positive results, including:

Implementation of a long-term SEO strategy, as well as website restructuring, based on technical analysis. This has created several high rankings on relevant keywords, and a large presence on Google.

250% improved conversion rate on their website, by focusing on relevant traffic acquisition, through various channels.

Continuous increase in incoming leads, acquired through Facebook and Google Ads, with a scalable setup that grows lead generation organically.

Close collaboration throughout the entire process, with Foecon offering both help with lead nurturing and constant optimization of the website, and digital performance.

By having a data-centric strategy and tracking conversions across channels, KA-Gulve was able to improve their marketing efficiency and make more informed decisions based on data. At the same time, they gained a better understanding of how their different channels worked together and how they could optimize their digital presence to achieve even better results.