B2B SEO
Generate the right traffic with search enginave optimization
We are here to create the strongest traffic to YOUR website. We create a strategy based on your needs and the customers you want to attract.
Business-to-business SEO is your way to be found
Our 5 years of experience in B2B SEO can help your business grow organically
What do customers say about us?
Hear what our customers think about the service we provide for them.
Gulv-grossisten.dk
Over 500% Return on Ad Spend (ROAS) for Google Ads
Dollarstore.dk
Increased traffic to Ramadan category pages by over 900%
B2B SEO at Foecon
Keyword
We find the most relevant keywords for your business, we focus on your target audience. This allows us to map the customer journey based on searches.
Link Building
Linkbuilding er en vigtig del af B2B SEO - Det vil være med til at opbygge din troværdighed, og fortælle søgemaskinerne om din relevans.
Technical Optimization
A flawless user experience is the alpha and omega - Here we can assist in identifying, mapping and executing on technical factors within SEO.
Analysis and Reporting
We continuously monitor your site and the rankings you have. Here we will be in continuous dialogue about improvement points and regular reporting.
Basic SEO Principles and the Customer Journey
In today’s digital landscape, SEO (Search Engine Optimization) is one of the most powerful tools when it comes to generating targeted leads for B2B businesses. To achieve success with SEO in the early stages of lead generation, it is crucial to understand the fundamental principles of SEO and how they fit into the complex world of B2B marketing.
Keyword analyses
Keyword analysis is the alpha and omega of any B2B SEO strategy. It is about identifying the keywords and sentence structures that your target audience is searching for. Here we are talking about both short-tail keywords, which are broad, generic and typically high-volume keywords, where the popularity of the keywords is often also seen in the number of competitors on those keywords.
It could be, for example, ‘’Marketing Agency’’. The word has no meaning in itself, and the intention behind the search is vague and not generic. However, it is still a word that indicates that the user has an idea of what they are looking for, without any further direction. Another type of word could be a long-tail keyword, which is often more niche-specific, or just a search with several words involved. It could be ‘’Who can do link building strategies?” Here, semantic meaning has great value, as the search has indicated a specific need.
It is therefore important to accommodate both types of searches so that you can assist the user as early in the customer journey as possible, but we will come back to that later in the post.
On-page SEO
On-page SEO is the next step. This includes optimizing the content on your website to ensure that it is both user-friendly and search engine-friendly. This involves using the identified keywords strategically in your content, optimizing meta tags and descriptions, and building an effective internal link structure. Here, the setup is vital both for the way search engines read your page, but also for the user experience itself.
At FOECON, we know the value of a good user experience when it comes to SEO. The discrepancy between professional and private search is decreasing – This means that even if you do searches for work, there will still be an expectation that the page should be as good as if you were a private person. This is a trend we have experienced at FOECON, where B2B companies are increasingly neglecting the user experience on their own site. This affects not only the search engine’s assessment of you, but also the user’s
Companies I have helped
“Several high rankings on Google, and over 30,000 visitors to the website”
Kristian Andersen,
Ejer Gulv-Grossisten.dk
The B2B Customer Journey: Why It's Crucial
Understanding the customer journey is an essential part of building a targeted SEO strategy in B2B marketing. In B2B, the buying process is often longer and more complex than in B2C markets. Business decision-makers go through several stages before making a final decision.
By understanding the customer journey, you can tailor your content and SEO strategy to the different stages of the journey. This allows you to deliver relevant information at the right time and strengthen your position as a trusted source of solutions.The B2B customer journey can typically be divided into the following stages:
Awareness: In this stage, decision makers become aware of their needs and begin to search for information about possible solutions.
Consideration: Decision makers evaluate different options and compare suppliers or products.
Decision: A decision is made and a purchase decision is made.
Implementation: The product or solution is implemented in the company.
After-sales support: After the purchase, customers may need support or additional information.
For each of these stages, there are specific keywords and content topics that are most relevant. By aligning your SEO strategy with the customer journey, you can target your efforts and increase the chances of attracting the right leads at the right time.
The Role of SEO in B2B Marketing: Being Visible When It Counts
SEO plays a critical role in B2B marketing, especially when it comes to getting found by potential customers in the early stages of the buying process. Statistics show that B2B buyers perform an average of 12 searches on Google before making a decision. This makes it crucial to position your business in front of these searches.
Once you’ve identified your target audience personas, you can start optimizing your website and content for the keywords they’re likely to use. This involves creating relevant content that answers their questions and solves their problems. The more relevant your content is to your target audiences, the more likely they are to engage with your business.
Identifying Your Target Audience: Who Are Your Customers?
Audience analysis is about answering the question: Who are your ideal customers? This involves defining your customer personas, which are fictional representations of your typical customers. Personas include details such as age, gender, job title, educational background, taste preferences and more.
‘‘The average B2B buyer makes 12 searches before they interact with a website. This speaks volumes about the importance of B2B companies being visible in search results and appearing in relevant searches.’’ – Simon Hall, Innovative B2B Marketing
When you have clear personas, you can better understand what motivates your customers and how to capture their attention. This helps you tailor your content and SEO strategy to appeal to the specific needs and desires of your target audiences.
Studies Support the Importance of SEO in B2B
To reinforce the importance of SEO in B2B marketing, we can look at various studies and statistics. For example, a study by Forrester Research shows that 71% of B2B decision-makers start their purchasing process with a search. This emphasizes the importance of being visible in search engines, as this is where your potential customers begin their journey.
Additionally, studies show that companies that invest in SEO tend to generate more qualified leads and experience a higher conversion rate. This makes SEO an investment with an impressive return on investment (ROI) for B2B companies.
Content optimization in B2B
In the early stages of lead generation in B2B marketing, content is king. Creating valuable and relevant content is essential to attracting and engaging potential customers. In this section, we’ll explore how you can optimize your content to generate leads through B2B SEO.Content plays a central role in B2B marketing, as decision-makers often search for information when considering different solutions or products. Your content should provide value and answer questions your potential customers may have. This builds trust and positions your company as a trusted source.When it comes to B2B lead generation, the goal is not just to inform, but also to inspire action. This could include actions like downloading an e-book, filling out a contact form, or requesting a demo. Your content should create an incentive to take these steps and guide potential customers through the customer journey.
Different Types of Content in B2B Marketing
B2B marketing content can take many forms, and it’s important to choose the type of content that best suits your goals and audience. Here are some of the most common types of B2B marketing content:
- Informative Blog Posts: Blog posts are a great way to share knowledge and expertise with your audience. You can write about industry trends, issues, solutions, and more.
- Whitepapers: Whitepapers are in-depth reports that explore complex topics within your industry. They offer valuable insights and data that can help decision makers make informed decisions.
- Case Studies: Case studies show how your company has helped past customers solve specific challenges. They act as social proof and show how your solutions can have a positive impact.
- Infographics: Infographics are visually appealing presentations of data and information. They are easily digestible and can help make complex topics more understandable.
- Video Content: Video content is highly engaging and can be used to showcase products, demonstrate solutions, or provide valuable tips and advice.
The type of content you choose will depend on your goals and the preferences of your target audience. It’s also important to make sure your content is search-optimized by including relevant keywords and meta tags.
- Keywords: Use keyword analysis tools to identify the most relevant keywords for your content. This includes long-tail keywords that are more specific and targeted to your audience.
- Keyword Placement: Incorporate your targeted keywords naturally into your text, headlines, and meta tags. Be careful not to over-optimize and focus on the user experience.
- Quality Content: Create high-quality content that provides value to your readers. This includes answering their questions and solving their problems.
- Internal Linking: Link to other relevant pages on your website to help spread link juice and improve the user experience.
- Optimize Images: Make sure to optimize images with descriptive filenames and alt texts so they can be indexed by search engines.
- Mobile Management: Check if your content is mobile-friendly, as Google prioritizes mobile-optimized sites.
- Sitemap and Robots.txt: Set up an XML sitemap and a robots.txt file to help search engines index your content correctly.
Sitemap: Creating an XML sitemap that includes all of your important pages to help search engines navigate your site.
Robots.txt: Configuring a robots.txt file to control which parts of your site should be indexed and which should be excluded.
Security: Make sure your site uses HTTPS, as it signals security to both users and search engines.
Indexing Errors: Monitor your Google Search Console for any indexing errors that need to be fixed.
Speed Optimization: Optimize your site’s speed by compressing images, minimizing HTTP requests, and using browser caching.
Usability: Create an easily navigable site structure and an intuitive user experience.
Technical SEO is not only important for making your website search engine friendly, but it also plays a crucial role in the user experience. A website that loads quickly and works smoothly will attract more visitors and reduce bounce rates.
In B2B marketing, trust and professionalism are essential. A technically well-functioning website sends a signal that your company is reliable and worth doing business with. This is especially important when you are trying to impress decision-makers in companies who expect a certain level of quality and credibility.
Technical SEO in B2B
Technical SEO is the backbone of any successful SEO strategy. It encompasses the technical aspects of your website that affect its visibility in search engines. In this section, we’ll delve into the importance of technical SEO for B2B businesses and provide advice on how you can optimize the technical side of your website.
Mobile Optimization: Meeting the Needs of the User
Mobile optimization is a key component of technical SEO as more and more people are searching on mobile devices. Google has also switched to mobile-first indexing, which means they primarily use the mobile version of your website to determine your rankings in search results.For B2B businesses, having a mobile-friendly website is crucial. This ensures that business decision-makers can easily and quickly find the information they’re looking for, whether they’re using a smartphone or tablet. You should make sure your website is responsive and has a fast loading time on mobile devices.
Technical Optimization: A Smooth Experience for Search Engines
Technical SEO also involves optimizing the technical aspects of your website so that it is easily understandable and indexable by search engines. This includes:
Linkbuilding
Link Building and Partnerships in B2B SEO
Link building is an important part of any effective SEO strategy, and that goes for B2B marketing as well. In this section, we’ll explore why link building is essential for improving your visibility in search results and how you can build partnerships and gain valuable backlinks to your website.
Link Building and Its Importance in SEO
Link building is about getting other websites to link to your website. These links act as recommendations or votes of trust from other websites, and search engines use them to assess your website’s authority and relevance.
In B2B marketing, link building can help you position your company as an expert in your industry. When trusted websites link to your content, it signals that your company has something valuable to offer.
Strategies for Link Building in B2B Marketing
Building links in B2B marketing requires a strategic approach. Here are some strategies that can help you acquire quality backlinks:
- High-Quality Content: Start by creating content that is worth linking to. This can include informative blog posts, reports, whitepapers, and other resources that add value to your audience.
- Guest Posts: Contribute to reputable websites within your industry by writing guest posts. This allows you to include links to your own website and increase your visibility.
- Link to Others: When you mention other companies or resources in your content, include relevant links. This can lead to reciprocal link building, where others also link to you.
- Build Partnerships: Collaborate with other companies in your industry to share content and resources. This can lead to natural link building and increased exposure.
- Participate in Industry Forums: Actively participating in discussions and forums within your industry can help you establish yourself as an authority and gain links from relevant sources.
Create Your Effective B2B SEO Strategy for Early Lead Generation
Creating an effective B2B SEO strategy in the early stages of lead generation is essential for attracting targeted customers and positioning your business as a trusted source. We’ve explored SEO fundamentals, audience analysis, content optimization, technical SEO, and link building as key components of this strategy.
Remember that SEO is an ongoing process, and it requires patience and persistence. By understanding your audience, delivering valuable content, and building strong link relationships, you can strengthen your B2B SEO strategy and achieve impressive results in the form of qualified leads and increased visibility. We encourage you to implement these strategies in your own business and seek additional advice if you need it. A well-defined SEO strategy can be the key to your success in B2B marketing.
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